Roobet aims to leverage Snoop Dogg’s international fan base and has plans for several events and raffles to celebrate the partnership, including a meet and greet and backstage passes. The NFT-themed restaurant was billed as an “immersive retail dessert experience” and joins Food Fighters’ other Bored Ape Yacht Club-based Web3 eatery venture, Bored & Hungry. Last summer, Snoop Dogg partnered with Food Fighters Universe-a startup co-founded by crypto entrepreneurs Andy Nguyen, Kevin Seo, and Phillip Huynh-to open Dr. No stranger to crypto and the budding metaverse, Snoop Dogg made waves in the industry in 2021 when someone paid $450,000 to buy a lot in The Sandbox next to Snoop Dogg’s virtual home. Snoop Dogg: Crypto Bear Market ‘Weeded Out’ Those ‘Abusing the Opportunities’
